Professional climber

How do professional athletes build value for sponsors in a world saturated by social media? 

In this first bookpublished in 2018, I follow world-class professional climbers across Europe and the USA to explain how they make a living from their sport. By zooming in on the struggles and dilemmas caused by self-branding pressure and sponsorship contracts, I uncover how social media and the demand for visibility shape the meaning athletes imbue in their everyday work and lives. 

Preface by Pierre-Michel Menger, Collège de France. 

Available here.

Reviews in scholarly press: Revue Française de Sociologie, Revue STAPS, Sociologie du Travail, Recherches Sociologiques et Anthropologiques.

Reviews in popular press: Le Monde Diplomatique, Liberation, Revista Escalar, Pop Science, Public Senat (TV).