I have been involved in the development of a critical reflection about the use of ethnographic methods in organizational and management research. In a field where short-term, rapid ethnographic visits leading to the collection of superficial data are common, the ambition is to foster a more rigorous practice of ethnography based on the precepts of the anthropological fieldwork.

• The development of a systematic reflection about how ethnographers immerse themselves in the field when conducting ethnographic research in organizational settings.

Read "Immersion in organizational ethnography" (Organizational Research Methods)

• The use of ethnographic methods in entrepreneurship research to develop a well-rounded understanding of the phenomenon by shifting the focus from the entrepreneurs to the multiple actors involved (e.g., policy-makers, VCs, mentors).

Read "Fulfilling the process promise in new venture creation Research" (Strategic Entrepreneurship Journal)